Archive for the ‘Media coverage’ Category

Strange Coincidences Around My Urban Chicken Consulting Business


Strange coincidences have sprung up around my urban chicken consulting business. To name a few:

A few years ago, I purchased a chicken purse…(The Urban Chicken Consultant Recommends… the Rubber Chicken Purse!). Have chicken purse, will travel – and, boy, the places that thing has taken me…

In the spring of 2008, if memory serves, the chicken purse and I went to see my accountant, Stewart, who lives in the Austin neighborhood. He said, “You have a chicken purse!” I explained to him that I had chickens when I was a kid. As it turns out, Stewart was interested in getting chickens… in his backyard… in Austin… in Chicago.

Stewart and friend - is this chicken Playboy or Vogue?

This was rather shocking news to me. He told me about the urban agriculture movement and planted the suggestion that folks in Chicago might benefit from a chicken consultant. Inspired, I designed business cards, mostly as a joke, on Vista Print!

Fastforward to late winter/early spring of 2010, before I started being serious about urban chicken consulting: My friend Jane attended a benefit event in Oak Park. She found an unusual silent auction item: a low-carbon footprint chicken coop. The donor: Seamus Ford. Jane also spotted an ad for Earth Fest and suggested that I contact Seamus and get a booth at Earth Fest. I was a little incredulous, but sure, why not?

I looked up Seamus on LinkedIn, and there he was! As it turned out, Seamus was a neighbor of Stewart, my account. Stewart and his wife had talked to both Seamus and me about each other, but never by name! We talked for a bit on the phone, and then met at Red Hen on March 28 to talk about this crazy idea – urban chicken consulting – really? All right… So on April 1, I started this blog, officially hanging out my shingle, and Seamus and I staffed a booth at Earth Fest.

Seamus and I shared a booth at Earth Fest.

Bruce Caughran hired me and called  Terry Dean of the Wednesday Journal to cover my first media event, setting up chickens in Bruce’s backyard: Home to Roost Makes the Paper! Oddly enough, I ran into both Bruce and Terry the day before my appearance on WCIU in September.

Bruce and Ailsa with the lovely a-frame coop made by Alcuin Middle School

Still more oddly, hours after the WCIU appearance, which dealt with inspiring female entrepreneurs, I got a cold call from a woman in California who wants to start her own urban chicken consulting business. She was calling me for tips, pointers, ideas, and other information. She had no idea I’d just been on TV, talking about female entrepreneurs and chickens – she had found me on AOL’s WalletPop (more on her and her business to come!).

The week of the taping for Chicago Tonight, which airs on 11/4, I met Becky Fogel of Vocalo radio station in Caribou Coffee on Lake Street. Because it was too loud for a recorded interview, we headed to Red Hen, sitting at the same table where Seamus Ford and I sat on March 28. Who happened by Red Hen? None other than Stewart, my accountant!

There have been a number of times when I’ve felt that things have come full circle in this crazy ride that is urban chicken consulting. But the circle moves, redefines itself, and comes full circle again – but in a different way.

I’ve done only word-of-mouth and social media advertising, and to date I have two TV appearances; a upcoming radio spot; and several newspaper, internet, and magazine articles; as well as a film student from Columbia who is producing a documentary covering my avian adventures.

Coincidence? Perhaps not. Maybe just a confirmation that I’m in the right place at the right time. I’m excited to see what surprises are around the corner for the chicken purse and me!

Home to Roost in Mindful Metropolis


Mindful Metropolis wrote a great article on the Chicago urban chicken movement. Check out the thoughtful coverage here or here, page 24 (for pictures!).

Lombard, IL, Considers Chickens


I answered my phone yesterday and found myself speaking to a reporter from the Lombard Daily Herald. It seems Lombard residents have caught the chicken bug (not to be confused with avian flu) and are working to get their city council to consider allowing backyard fowl! Let’s hope that Lombard’s efforts have the same effect as Evanston’s! Check out the Daily Herald article here.

Read more about Evanston’s successful efforts: Evanston Debates Chicken Ordinance, Chickens now allowed to roost in Evanston!

More on backyard chickens in urban areas: Chicagoland’s Chicken Population: For the ‘Burbs? Are Hens Right for Your City? 5 Reasons for Urban Chickens, Reasons to Raise Chickens

The bottom line, in the opinion of the urban chicken consultant, is education. A well-informed chicken-keeping populace makes decisions that are better for the neighbors, the hens, and the city. Education goes a long way in convincing city council that this is a valid and worthwhile prospect.

Thinking about chickens? Join me for the Backyard Chicken Basics class on 11/6!

Hen-apalooza, Chicago, October 3, 2010


Backyard hens had a chance to meet a number of two-legged mammal critters on October 3, during the Hen-apalooza Coop Tour in Chicago on October 3, 2010.

Encompassing several neighborhoods that have been overtaken by barnyard fowl, the tour, organized by the Chicago Chicken Enthusiasts and Martha Boyd of Angelic Organics Learning Center, offered chicken owners, would-be owners, and the curious public the opportunity to take a peek inside the city’s backyard poultry fad.

Chicago’s chicken keepers and folks as far away as northern Indiana had a chance to swap tips, see new ideas in action, and connect with other chicken keepers. Home to Roost Urban Chicken Consulting presented a short six-point inspection–a quick chicken check-up to assess a bird’s health.

The Chicago Sun-Times deemed the event worthy of coverage, and their scoop on the coop tour is here.

Despite it being a crisp, fall day, the turn-out at the 15 featured coop locations was impressive considering the short time frame from inception to event. The Chicago Chicken Enthusiasts are working on a bigger and better Hen-apalooza for the future! Stay tuned!

Upcoming Fall Events


October 30

Home to Roost will be presenting at Mensa’s HalloweeM 35, the annual Chicagoland gathering of quirky high-IQ folks. For more information, see the HalloweeM home page!

November 4

Home to Roost will appear on Chicago Tonight, WTTW Channel 11!

November 6

Home to Roost will be teaching a workshop on the basics of raising backyard chickens. For more info and to register, head to the Backyard Chicken Basics page.

Keep an eye/ear on Mindful Metropolis and Vocalo, 89.5, Chicago. I’ve also granted interviews there.

Are Hens Right for Your City? 5 Reasons for Urban Chickens


Evanston, Illinois, city official overturned a 36-year-old law that prohibited hens within the city limits. Residents cite eggs, companionship, and fertilizer as reasons to keep feathered friends. Leah Zerbe of Rodale.com provided 5 great reasons to keep chickens!

Reasons why chickens belong in the city

#1. Urban chickens are “cheep” backyard city workers. Hens help recycle food and yard waste, which in turn stays out of landfills. In fact, The BBC reports that 50 people in the Belgian town of Mouscron received pairs of chickens from the town as an alternate waste-management system. Those progressive Europeans…

Now who wouldn't want this in your yard!? This is Sassafras, a Belgian bearded d'Uccle (from http://www.shagbarkbantams.com/milles.htm).

#2. City chickens are an organic exterminating service. Hens eat all kinds of bugs and weeds and will rid your yard of ticks and other nasties!

#3. Urban chickens as soil savers.
Chickens turn the soil by scratching, which can turn your compost heap, mix leaf litter with dirt to create fertile humus, and fertilize as they go!

#4. Heritage-breed city chickens contribute to genetic diversity.

When you hear chicken,  you probably think “white hen,” right? There are many heritage breeds that factory farms disregard as useless for their agribusiness operations. Keeping heritage-breed hens helps keep genes in the pool. (But breeding… that’s a whole nother can o’ worms…)

#5. Chickens make you happy! I’ve never met a chicken that didn’t make me happy! Except that fighting cock I met in Ohio who nearly tore off my upper lip… Animals (and people) we love contribute to our emotional well-being by causing our brain to release oxytocin, a feel-good hormone.

So there you have it! Take this list, go talk to your city council, and make chickens legal in your city!

For the full article, click here.

Home to Roost’s TV Appearance: WCIU Segment 9/21/2010 Morning Show


Jennifer Murtoff, Melissa Forman, Kimberly Burt, Jeanne Sparrow

WCIU , Channel 26, pulled in two female entrepreneurs, Kimberlee Burt, owner of A Child’s Space daycare, and Chicagoland’s urban chicken consultant for a spot on You and Me in the Morning on 9/21/2010.

I got up at 5:15, got dressed, did the hair, the makeup, and then loaded the cage into the back of a car I borrowed–not a good time for my vehicle to be in the shop! I was anticipating finding two sleepy hens who could be easily removed from their roosts, but no such luck. I tried persuading with food, water, and free-range time in the yard, but they weren’t cooperating. Finally I wrangled them out of the coop by pulling off the top cover and poking a stick to get them to move toward the entrance.

With hair, makeup, clothes, and jewelry still intact, I headed to the studio. Once inside, I noticed that the hens’ feet were a mess, so I scrubbed them with wet, soapy towels. One of the hens is a singer–much too risky for live TV–so we put the chickens in Block B. The studio told me this was the first time they’d had live animals.

It was a whirlwind show and quite random–Blago’s new gigs, the guy who balances stuff on his chin, day care, and chickens! The girls were very well behaved and even sat on the hosts’ laps!

Check out Part I, the lead-in ,here. Part II, the show clip is here:  Home to Roost’s and Jo Schmoe the Buff Orpington’s debut TV appearance. Dinosaur the Australorp also made an appearance (on Jeanne’s lap!), but she’s not in this clip. The show went well, and the hens were very well behaved!

A huge thanks to WCIU for this opportunity.

Advice for Female Entrepreneurs in a Tough Economic Climate


So you’re a woman with a great business idea, but the economy is slowly recovering. Now can’t be a good time to start a business. Right? Wrong!

Anytime is a good time to pursue a passion or a dream!

If you have an exciting idea for a new niche market (like urban chicken consulting), set things in motion. Follow your passion. Go down rabbit trails. Talk to people. Get a buzz going about your idea.

From my experience this spring, it pays to follow your interests and passions. As I mentioned on WCIU this morning, initially I didn’t take urban chicken consulting seriously. But talking to some friends led me to give it a try. Here is some practical advice:

1) Get a presence on the web. WordPress blogs are a free and easy way to get a web presence.

2) Put together a presentation/workshop/class. Market this, or do it for free, to get the buzz going.

3) Have a gimmick. My chicken purse gets attention and gives me a natural way to talk about what I do.

4) Network, network, network. Print business cards and hand them out. Talk to friends, family, coworkers, people on the L, in elevators…

5) Offer freebies or give-aways. Let people sample your product or idea. Give them a chance to try it! They’ll love it!

6) Find a niche. Do you have something unusual and unique to offer? Wrap it up and starting marketing it, and then see what happens!

As Jeanne and Melissa mentioned this morning on the U, there are also workshops to attend, such as the Entrepreneurial Woman’s Conference, tomorrow, 9/22/2010, at McCormick Place.

You go, girl!

9/21 Home to Roost to Appear on WCIU


We’re scheduled to appear on WCIU between 7:30 and 8:30 AM on Sept. 21. Tune in to hear more about urban chickens!

Home to Roost on AOL’s WalletPop site


A event at LaSalle Street Church downtown a few weeks ago landed an interview at Lavazza over gelato for the chicken purse and me!

Home to Roost’s AOL interview